A UK survey asked 1,000 meat-eaters about their beliefs and attitudes towards vegetarian and vegan diets. 73% agreed the diets are ethical; 70% thought they are good for the environment; over half thought they were healthy; and 60% viewed them as socially acceptable. However, they also believe the diets are difficult, not as enjoyable, and expensive – all of which is becoming less true as more choices become available. Attitudes